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Equity Financial Trust

Equity Financial Trust Company Chooses Portfolio+

Toronto, ON, Canada – March 4, 2011: Portfolio+ Inc.is pleased to announce that Equity Financial Trust Company (“EFT”) has chosen Portfolio Plus banking software as a strategic platform to accommodate their future growth.

"Portfolio Plus banking software has what we need to launch the deposit side of our business, which is a critical component of our strategy to succeed in the residential mortgage business in Canada", said Nick Kyprianou, CEO of EFT.

"Based on our decade-long professional relationship with Nick Kyprianou we believe Equity Financial Trust Company will be very successful in the mortgage and term deposit business,” said G. Robert Leeming, President of Portfolio+ Inc.

Portfolio Plus banking software platform enables banks, trust companies, credit unions, and other financial organizations to implement their own flavour of banking to capture the best possible market advantage. Portfolio Plus, with its Plug-In BankingTM architecture, enables financial organizations to add functionality as they require it, allowing for maximum strategic flexibility.

About Equity Financial Trust Company

Equity Financial Trust Company was founded as Equity Transfer Services Incorporated in 1990 to focus on providing security transfer and related services to small and mid-cap public companies. Today, Equity Financial Trust Company provides services for approximately over 600 public companies listed on North American Stock Exchanges. EFT is an approved transfer agent for by the TSX Group of Companies and TSX.V listed companies, registered as a transfer agent with the United States Securities and Exchange Commission, and accepted by the New York Stock Exchange as a transfer agent for NYSE listed securities. Equity Financial Trust Company intends to begin taking deposits and enter the field of residential mortgage lending in Canada.

Equity Financial Trust Company plans to focus on the alternative residential mortgage market which represents 10% of the $950 billion dollar mortgage market in Canada.

About Portfolio+ Inc.

Portfolio+ Inc. connects financial institutions with customers and partners using innovative technologies. Its software solutions and open banking technology are used by financial institutions in Canada, Ireland, and the UK. With its powerful +Open Banking Platform and fully documented APIs, Portfolio+ has the power to connect banks, credit unions, and financial institutions with an evolving ecosystem of financial services technology that is putting everyday customers in control of their financial data.

Located in the Greater Toronto Area (GTA), Portfolio+ is used by 6 of the 7 largest financial institutions in Canada and is a part of Volaris Group Inc.

 

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